Lifestyle is the typical way of life of an individual, group, or culture.
The term was originally used by Austrian psychologist Alfred Adler (1870-1937). The term was introduced in the 1950s as a derivative of that of style in modernist art. The term refers to a combination of determining intangible or tangible factors. Tangible factors relate specifically to demographic variables, i.e an individuals demographic profile, whereas intangible factors concern the psychological aspects of an individual such personal values, preferences, and outlooks.

In geographical terms, a rural environment as opposed to an urban metropolis would yield different results. This factor is most important as even within the urban scope a particular neighborhood acts as a determinant due to varying degrees of affluence and proximity to open spaces. For example, in areas within a close proximity to the sea, a surf culture or lifestyle is often present. The concept of lifestyle management has developed as a result of the growing focus on lifestyle.